STYLE DRAMA

First, Audrey Tautou replaced Nicole Kidman as the face of Chanel No. 5.  Now, Harry Potter star Emma Watson, has inked a two-year contract with Chanel to be the new face of their Coco Mademoiselle fragrance, replacing Keira Knightley.

Credit: popcrunch

“Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up,” Daily Mail reports.

It seems the brand that once symbolized chic and elegance, now wants to appeal to a younger audience. Is this a good trend?

Tags: Chanel, Chanel No. 5, Coco Mademoiselle, Emma Watson, Keira Knightley, Nicole Kidman

Related Posts

• Chanel S/S ’09 ad preview
• Lily Cole, Keira Knightley and Kelly Brook highlight the problem of fresh water access
• Anna Wintour heads the 2008 worst dressed list
• Karl Lagerfeld designs Chanel coins
• US Glamour 2008: Nicole Kidman
• Madonna causes a stir
• World famous designers to team with UNICEF
• Keira Knightley dressed up at The Duchess premiere
• US Vogue September 2008 : Keira Knightley by Mario Testino
• US Vogue July 2008: Nicole Kidman