For obvious reasons — they were horrible — we don’t remember the early 90s all that much. But, according to the LA Times , it was a time of the Hypercolor trend.
What, you ask was a “hypercolor?” Created by Generra Sportswear, they were T-shirts that could change their colors just by touching them. When you touched a purple shirt, you left a pink fingerprint behind; green tees would be splotched with bright yellow hot spots. What fun, huh?
Credit: LA Times
But then Generra filed for bankruptcy, and Hypercolor became a forgotten fad of the past, fortunately.
Now, some brands like American Apparel, Anzevino, and Florence, and designers like Henry Holland are trying to reinvent the Hypercolor trend by offering various dresses, scarves, tees and denim shorts that change colors if you touch them.
It’s funny to try it, but would we embrace this trend after the novelty wore off? Definitely - NO.
Tags: American Apparel, Anzevino, Florence, Generra Sportswear, Hypercolor